Nitemind

Web Development

nitemind.us

Via WordPress CMS

Scope of work

Infrastructure- Created a website to help encapsulate Nitemind’s multi-faceted approach to event lighting and stage management. Created a new Wordpress CMS instance and used LevelUp Theme to establish the core design of the website. 

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Video Play- Nitemind’s work is highly visual, therefore the aesthetic requirements for the website relied heavily on the use of video footage of Nitemind’s various stage designs, art installation and experiential work. As a result of this, the website was heavily optimized to improve page loading times while also accommodating various video placements on the homepage. Through code minification, redirect minification, browser caching, and reduced http requests, Nitemind’s page load speeds were reduced to 2.9 seconds. 

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SEO & Email Marketing- Besides establishing Nitemind’s online presence, we also optimized the new website for improved search engine rankings, and helped establish workflows for asset management and email marketing purposes. This resulted in a 15% increase in qualified prospective clients in the lighting design industry. In recent years, Nitemind has gone on to produce large-scale, stadium sized shows, world tours, and performances at top-tier festivals for a variety of artists. 

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